Limitless
Limitless Public Relations
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FAQs

Frequently Asked Questions about PR and Earned Media

What does a PR and earned media agency do?

A PR and earned media agency helps organisations build reputation and visibility by securing credible media coverage and communicating effectively with key audiences. This often involves developing newsworthy stories, engaging with journalists and delivering strategic communications campaigns.

What is earned media?

Earned media refers to publicity gained through editorial coverage rather than paid advertising. This can include articles, interviews, commentary and features in newspapers, magazines, online publications, broadcast media and industry press.

Why is PR important for businesses?

PR helps organisations raise profile, build credibility and communicate effectively with customers, stakeholders and the wider public. Media coverage and strategic communications campaigns can strengthen reputation and position businesses as experts within their industry.

What is the difference between PR and advertising?

Advertising involves paying for promotional placements, while PR focuses on generating independent editorial coverage. Because earned media comes from journalists and media outlets rather than paid placements, it often carries greater credibility.

How do PR agencies secure media coverage?

PR agencies work with clients to develop compelling, newsworthy stories that will interest journalists and media outlets covering relevant industries or topics. Successful media relations relies on authentic, strong storytelling, clear messaging and established relationships with journalists.

What industries benefit from PR?

PR can support organisations across a wide range of sectors, including manufacturing, construction, infrastructure, professional services, technology and corporate organisations. Any business with expertise, innovation or a compelling story can benefit from media coverage.

What is thought leadership in PR?

Thought leadership involves positioning individuals or organisations as experts within their field. PR agencies often support this through opinion articles, interviews, commentary and expert insights in relevant media outlets.

How long does PR take to work?

PR is typically most effective as an ongoing activity. While announcements or news stories can generate immediate coverage, sustained PR programmes help organisations build credibility and visibility over time.

Can PR support crisis communications?

Absolutely. PR professionals help organisations manage communication during sensitive situations by developing clear messaging, responding to media enquiries and ensuring accurate information reaches stakeholders.

What is sector PR?

Sector PR focuses on supporting organisations within specific industries such as manufacturing, construction or professional services. Understanding industry audiences and specialist media helps PR agencies generate more relevant coverage.

What services does Limitless provide?

Limitless provides a range of PR and communications services including media relations, campaign planning, crisis communications, public affairs, internal communications, media training and earned media campaigns.

What sectors does Limitless work with?

Limitless works with organisations across sectors including manufacturing, construction and the built environment, infrastructure, accountancy, law and other professional services.

Where is Limitless PR based?

Limitless PR is based in the North West and works with organisations across the UK, America and Europe.

How can I work with Limitless PR?

Organisations can contact the Limitless team to discuss communications goals. From there, the team can develop a tailored PR and strategic communications campaign designed to build reputation, credibility and visibility.

Contact Us

Ready to elevate your business with expert PR and communications? Get in touch HERE with the Limitless PR team today to explore how we can create a tailored strategy for your sector.

  • "We have been very impressed with the results Limitless has provided. Working with our eleven chapters across Lancashire to develop media stories that provide hard evidence of how well BNI works for its members, we would have no hesitation in recommending them to any company...."
    Mike Holman BNI Executive Director
  • "We’ve worked really well with Limitless and it has been great to have them onboard as part of Sales Geek’s journey, with the credibility of earned coverage boosting and supporting our extensive owned and social content."
    Richard Few Founder and CEO, Sales Geek
  • "We have an excellent working relationship with the team and consistently help us achieve our communication objectives, and in doing so cement our position as the UK’s market leader in our sector. "
    Anthony Clegg Managing Director, Solomon Commercials
  • "Working with Limitless has been a slick and streamlined experience providing outstanding results. Not only have they provided PR expertise at the highest level, matched perfectly to our needs, but their professional account management and reporting processes have left us in no doubt of the exceptional returns delivered."
    Andrea Stamp Marketing Manager, Forbes Solicitors
  • "As Head of Group Marketing for the MBE Worldwide brands operating across the UK and Ireland, I am delighted to be working with Limitless PR. The team is experienced, knowledgeable and extremely professional, generating articles and releases that are picked up both digitally and in print on behalf of our head office and our franchise partners. I am happy to recommend them to anyone looking for a professional PR partner."
    James Simmons Head of Group Marketing, Mail Boxes Etc.
  • "With a multi-faceted brief including core-messaging, branding, design, print, advertising, event management and PR, we were very pleased at the outcome of our FALLSTOP campaign to help reduce the number of falls amongst older people in Blackburn and Darwen..."
    Leah Maguire Blackburn with Darwen Borough Council
  • "We were bowled over with the level of media interest. We knew Nick Park unveiling the statue would help put us on the media agenda, but the way in which it was executed was extremely professional and achieved more than we hoped for bearing in mind today’s media landscape. It was an important event which would secure important media coverage to communicate what we’re doing here in terms of the regeneration of Preston’s Harris Quarter. Hats off to team Limitless for their hard work on this project. "
    Rob Binns Preston Towns Fund Board Member
  • "We have a fantastic relationship with Limitless and Cathy and Greg feel very much part of the team. At BAKO, we are very proud to be an integral part of the industry and so it’s important we communicate our values as well as our products and services to our multiple stakeholders, so efficient and effective brand communications are highly important to us, and Limitless have become a trusted partner in making that happen."
    Gemma Webster Group Marketing Manager, BAKO
  • "The support and expertise provided by Limitless has been second-to-none and we have gone on to confidently recommend them to similar healthcare societies in our network looking for the same kind of support."
    Nick Wood British Gynaecological Cancer Society
  • "We have a fabulous relationship with Limitless. They really understand our ethos. Their expertise and media contacts are second to none. Working with them feels like they are an extension of our team."
    Haroon Rashid Group Marketing Director, Vape Dinner Lady
  • "I don’t know what magic potion Limitless use, but their powers of getting coverage in some fantastic places has been really impressive. More importantly, they get what we do and understand why it matters to us and our clients. In short, they’re a good bunch, great to work with."
    Andy Walmsley Managing Director, Wash Studio
  • "Limitless did a brilliant job, working hand-in-hand with us to deliver major TV interest and coverage for one of our flagship campaigns. Working with a team of multiple stakeholders, their expert knowledge and impressive contacts book helped generate widespread coverage..."
    Tina Redford Artistic Director, LeftCoast
  • "From the get-go, we established a great rapport with the team at Limitless and the results they have delivered so far have been extraordinary. We are looking to work with them on an intensive basis moving forwards to support the ongoing development of the Radwell brand in the markets we serve, internationally."
    Kim McMurray Senior Vice President Marketing, Radwell
  • "We’ve had amazing results during our time with Limitless, appearing in the likes of the Guardian, Financial Times, Sky News, Bloomberg and the BBC as well as countless industrial publications. We’ve been impressed not only by what they’ve delivered but with their honest, straight-talking approach..."
    David Lenehan Managing Director, Northern Industrial
  • "The strategy that Limitless implemented secured essential media coverage, which has helped to tell an important story about what is happening in Preston. It showcased the transformation of the Harris Quarter and has been incredibly useful in developing conversations with investors about what else can be accomplished in the city. Limitless has worked hard on our behalf to deliver an important narrative for Preston, and it has been great to see the fruits of their labour."
    John Chesworth Chair of the Preston Towns Fund Board